Ford Motor Company has announced a $2 billion investment in its Louisville, Kentucky assembly plant to produce a new line of affordable electric vehicles, starting with a midsize four-door electric pickup truck in 2027. The project is part of the automaker’s new “Universal EV Program,” designed to deliver cost-effective EVs without compromising on design, performance, or practicality. The Louisville investment follows Ford’s $3 billion commitment to a Michigan battery park, with both projects expected to create or secure nearly 4,000 jobs. CEO Jim Farley described the initiative as a “Model T moment” for the EV era, with the truck’s $30,000 starting price matching the inflation-adjusted cost of the iconic Model T.
The program will use lithium iron phosphate (LFP) batteries assembled in the U.S., avoiding reliance on Chinese imports. The Louisville project will secure about 2,200 jobs, although EV retooling will reduce headcount by roughly 600 from its current workforce of over 3,000.
Ford aims to position itself competitively against Chinese and global EV challengers while adapting to changing U.S. policies, including the planned end of EV tax credits after September 30. The company expects the program to strengthen its market share in the affordable EV segment, enhance domestic manufacturing capacity, and support long-term job creation across its U.S. operations.
