Ghana’s government has given MultiChoice Ghana a firm deadline: reduce DStv subscription prices by 30% before August 7 or risk suspension of its broadcasting license. The warning comes amid concerns that DStv packages in Ghana are far more expensive than in neighbouring countries—even as the Ghanaian cedi has gained significant ground this year.
Communications Minister Samuel Nartey George criticised MultiChoice’s 15% price hike in April, calling it unjustified. He pointed out that the same premium package that costs $83 in Ghana is sold for just $29 in Nigeria. MultiChoice offered to maintain current prices and hold off on repatriating profits, but the government rejected that, insisting on a price cut in line with currency gains and fair regional pricing.
Meanwhile, MultiChoice is also facing regulatory heat in Nigeria. In March, it increased DStv and GOtv prices by up to 25%, despite a warning from the Federal Competition and Consumer Protection Commission (FCCPC). The Commission responded by launching legal action against the company, now pending before the Court of Appeal in Abuja.
